Comments on: Getting Real Value from a Virtual Trade Show http://blog.cmdagency.com/2009/06/getting-real-value-from-a-virtual-trade-show/ Our view on navigating today’s marketing landscape Thu, 22 Dec 2011 16:39:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gloria Merritt http://blog.cmdagency.com/2009/06/getting-real-value-from-a-virtual-trade-show/#comment-190 Gloria Merritt Tue, 21 Jul 2009 23:37:22 +0000 http://blog.cmdagency.com/?p=234#comment-190 Thanks for the wonderful concept. I don't think anyone is doing this on the east coast yet. Keep up the good work. I suggested it to ICFliving.com who distributes green building products, but I think it will also work for real estate sales. Gloria Merritt Thanks for the wonderful concept. I don’t think anyone is doing this on the east coast yet. Keep up the good work. I suggested it to ICFliving.com who distributes green building products, but I think it will also work for real estate sales. Gloria Merritt

]]> By: Cece Salomon-Lee http://blog.cmdagency.com/2009/06/getting-real-value-from-a-virtual-trade-show/#comment-189 Cece Salomon-Lee Thu, 25 Jun 2009 15:08:57 +0000 http://blog.cmdagency.com/?p=234#comment-189 Hi Julie, These are great tips. Some additional ones that you mind find useful as well: 1) Staff with Experts: The other beauty is you're not tied to having only 3-5 people at your booth. Consider staffing with people from multiple disciplines within your company - product, marketing, sales, creative, etc. This way, attendees can connect with someone in a similar field or with a specific question. 2) Participate in Chats: While there are booth chats, I think it's key to participate in lounge chats - not to promote your booth but to add value to the conversation. And if someone inquires about something related to your company, then offer to give them a demo at your booth. 3) A Virtual Event is Still an Event: I think you pointed this out. In the end, this requires having a strategy and plenty of time to put together. Just because it's online doesn't mean it's quicker to put together. Thanks and good luck with your future virtual events! Cece Salomon-Lee Director of Marketing of InXpo Hi Julie,

These are great tips. Some additional ones that you mind find useful as well:
1) Staff with Experts: The other beauty is you’re not tied to having only 3-5 people at your booth. Consider staffing with people from multiple disciplines within your company – product, marketing, sales, creative, etc. This way, attendees can connect with someone in a similar field or with a specific question.
2) Participate in Chats: While there are booth chats, I think it’s key to participate in lounge chats – not to promote your booth but to add value to the conversation. And if someone inquires about something related to your company, then offer to give them a demo at your booth.
3) A Virtual Event is Still an Event: I think you pointed this out. In the end, this requires having a strategy and plenty of time to put together. Just because it’s online doesn’t mean it’s quicker to put together.

Thanks and good luck with your future virtual events!
Cece Salomon-Lee
Director of Marketing of InXpo

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