The New Year is an excellent time to brush up on core skills and catch up on what’s new in the world of marketing. In preparation for a busy 2014, our team is finding the steps that make up great native advertising, further optimizing LinkedIn content, learning about the future of agile marketing and more. Read on:
- Writing that compels: Practice makes perfect, especially when it comes to writing. Learn to craft emotional, factual and logical sentences by following five steps that Elizabeth Johnston (@Liz_John) discovered on Copyblogger.com.
- Loyalty program case study: Burger King recently rooted out which of its fans were most loyal. How, you ask? Megan Blankenship (@messengerbird85) found a Fast Company article that has the answer.
- SEO for LinkedIn: Want to make your B2B LinkedIn initiatives SEO-friendly? Julie Yamamoto (@JulieY) found these 7 tactics to get you started via this CustomerThink article.
- Native Advertising Blueprint: Did you know that there are 8 critical steps to finding success with native advertising? See the article that Julie Yamamoto stumbled upon at Altimeter Group to find out which step you may be missing.
- A brand’s value is like a fortune cookie: Mike Cobb, our SVP of global services, found the next great marketing read with The Fortune Cookie Principle. As the Kindle description of this book says, “It’s not how good you are. It’s how well you tell your story.” Essentials of a great brand story.
- When marketing and strategy collide: Are you swimming downstream? You probably should be. According to the author of this Harvard Business Review article that was discovered by Darcie Meihoff (@DarcieMeihoff), the strategic question that drives business today is not, “What else can we make?” but, “What else can we do for our customers?”
- Get agile with marketing: Learn about agile marketing’s beginnings and its future from the words of one of its early innovators, Jascha Kaykas-Wolff in this Chief Marketing Technologist article, as spotted by Kevin Murphy (@kevmurphy).